Intellectual Property Ownership: Big White Ski Resort
Design/Art Direction: Ryan Clayton
Big White Staff T-Shirt
Big White Ski Resort – 2009
The Problem
Create a fashionable staff T-Shirt that employees will not perceive as a uniform and can leverage the global reach of employees.
The Solution
A typography treatment based on a 1960’s brochure in addition to a concept of melting to coincide with the culmination of the season.
Precision
All graphic elements within this logo are created and positioned with
to the pixel accuracy. This precision
was achieved by using a 600% actual size zoom ratio within Photoshop.
All Photoshop layers were grouped
in folders created for each element according to their function within
the document.
