Intellectual Property Ownership: Big White Ski Resort
Design/Art Direction: Ryan Clayton
Photographer: Gavin Crawford
Film & Photography Festival
Big White Ski Resort – 2009
The Problem
Create awareness about an on mountain film & photography festival and entice individuals to submit entries for peer assessment.
The Solution
Illustrated typography to create a sense of individuality combined with concept driven imagery complimented with an energetic colour scheme.
Scamps
It is good practice to begin the design processes with a pencil and paper. Drawing makes you attentive and makes you really pay attention to what you are looking at. In this instance the initial scamps provided the edgy type treatment required to bring a sense of individuality to the campaign collateral.
