This is my clay.

This is my clay.

I’M A CREATIVE DIRECTOR WHO SHAPES BRANDS & CRAFTS SOLUTIONS.

During my career, I've turned rural towns into rest stops, compensated AFL fans for mishaps, tackled global beard pandemics, invented 14 pen-based sports, humanised V8 Supercars sponsorships, developed mobile games for servo runs & train safety, and crafted brand platforms for a pint-sized popcorn brand and Australia's top insurer to deter cheaper alternatives.

I’ve worked my way up from Finished Artist, Designer, Art Director and ultimately into Creative Director roles alongside some of Australia’s top CCOs, ECDs and CDs.


Finished Artist

2007 – 2008


Freelance Designer

2008 – 2013


Art Director

2014


Art Director

2014 – 2016

Toby Talbot

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Hilary Badger

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David Ponce de Leon

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Kristal Knight

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Bridget Jung

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Lenna Boland

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Matt Lawson

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Pat Baron

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Alex Wadelton

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Ben Davis

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Toby Talbot 〰️ Hilary Badger 〰️ David Ponce de Leon 〰️ Kristal Knight 〰️ Bridget Jung 〰️ Lenna Boland 〰️ Matt Lawson 〰️ Pat Baron 〰️ Alex Wadelton 〰️ Ben Davis 〰️

2016 – 2019

2019 – 2021

2021 – 2024

Senior Art Director

Associate Creative Director

Creative Director

I’ve picked up gold & bronze at Cannes & multiple Effies along the way. I’m still chasing that elusive yellow pencil.

View the full award list here.

I co-led the AAMI Insurance account for 4 years with an annual media spend of $XXXM.

Highlights included elevating the brand to Australia’s #1 insurer, multiple Effies for our AAMI DOES platform, and pivoting AAMIs Road Side Assist to keep essential workers on the road for free during COVID.

I’m also currently co-head of AWARD School Victoria with Huei Yin Wong. We curate speakers, give lectures, conduct masterclasses, host functions and of course guide students.

I’ve also previously tutored first place students.

Photography by Benny Capp

These are my favourite and most effective campaigns to date.

Click for a deep dive on each.

  • "A genuine talent."

    Toby Talbot, CCO Ogilvy AUNZ

  • "He's the real deal mate."

    David Ponce de Leon, Former ECD Ogilvy Melbourne

  • "A quality creative and a quality bloke."

    Gavin MacMillan, MD Ogilvy Melbourne

My contact details below. Let’s chat.

Maybe not on Pinterest.