The best thing about BIC 4 Colour pens is they last a really long time. The problem for BIC sales is… they last… a really long time. So we invented new interactive ways to get students to use them.

Enter ‘BIC 4 Colour World Champenships’, 14 all new pen based sports, broadcast live from the internationalé estadio del Facebook-o. Just print, film, upload and win. Each week players competed with their pens on social to win the title of ‘World Champen’. To enter all you needed to do was buy a BIC 4 Colour and start your training.