BP Ultimate – Bert

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BP Ultimate – Bert 〰️

When BP started sponsoring the V8 Supercars with their premium fuel (the one that cleans your engine), we created a loveable character to tell fans all about it.

While he may be a fictional character, he was inspired by conversations with many of the amazing volunteers who devote their free time to motorsport.

Creatives: Zac Blakemore, Grga Calic, Lenna Boland
Director: Tony Rogers
Production: Guilty